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Content Marketing—Not as Young as It Looks
“More than a decade after ‘content is king’ ascended as a central tenet of digital media, the very term itself – content – has become marketing’s biggest buzzword.” Forbes is right in saying that content marketing has certainly become the latest “talk of the town” in advertising. However, they fall short in noting one tiny [...]
– ‘Content Marketing—Not as Young as It Looks’
Kindness and social media
What a nice, feel-good article on the kindness of social users on Mashable: Most people are kind on social media! Despite the river of anger, criticisms and cynicism we read in just about any article’s comments section, when it comes to social media, this study suggest that users are the very model of courtesy and [...]
– ‘Kindness and social media’
Rebuilding Kid’s Content Online for Comic Books
Last September, DC Comics relaunched its entire superhero line of comic books with 52 monthly titles that aimed to grab new readers with easily accessible stories featuring the company’s most popular characters. Their goal was to take the lead in the industry away from long-time frontrunner Marvel Comics, and to that extent, they succeeded. The [...]
– ‘Rebuilding Kid’s Content Online for Comic Books’
The Socialistic Interview: Joe Doran, CEO of Rallyverse
Recently I had the pleasure of interviewing Joe Doran, CEO of Rallyverse as part of our Emerging Social Technology Series. Rallyverse, for those of you who don’t know, is an emerging social technology company that helps read social signals online and turns that into content to push out to the market. According to Joe, “Rallyverse [...]
– ‘The Socialistic Interview: Joe Doran, CEO of Rallyverse’
The Next Step for Facebook Subscribe
When Facebook launched the “Subscribe” feature after F8, it was met with universally positive feedback. Any users who opted into Subscribe could allow non-friends to subscribe to their public profile and updates, ala Twitter. It was a great way to follow the figures you’re interested in without actually being friends with them. It eliminated the [...]
– ‘The Next Step for Facebook Subscribe’
Big Changes In Holiday Retail
For years, we advertisers have been promising a gloriously lazy  future in which consumers will be able to purchase products they see on TV with but a click of the remote. Well, “Remote Shopping” is finally a reality, and it’s just one of several ways shopping is changing in a big way this holiday season. Verizon [...]
– ‘Big Changes In Holiday Retail’

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